Why should I enter my brand on Metaverse? The complete mindset.

Ever since Facebook rebranded itself as Meta, the word Metaverse has been featuring everywhere. We hear about it all the time as the questions surrounding this world are many. But just because it’s something new and much discussed, it doesn’t mean that all brands have to “run to catch up”.

In this article we will answer questions like “Should my brand exist in the Metaverse?”, while looking at some steps to help you clear the landscape and decide whether or not to finally make a fresh start on the Metaverse for your brand.

Why would a brand invest in Metaverse?

Let’s be honest, a 4D universe sounds exciting for both consumers and companies alike. Brands are not just selling a product or service, but a futuristic experience. As a pillar of Web3.0, the Metaverse promises technological advances that will transcend the physical and digital realms. They will decentralize the Internet and transform the society we know today.

According to the Sprout Social Index™, more than two-thirds of marketers expect to invest at least a quarter of their budget in Metaverse tactics in the next 12 months. About 33% of marketers believe their brands are ahead of the curve on implementing augmented reality (AR) or virtual reality (VR) into their strategy.

Even Gen Z and Millennials, who are more likely to use AR, VR or augmented reality (XR) to interact with brands in the future, are still in the minority at 46% each.

Metaverse offers a whole new experience for users to socialize, play games, work and shop. Although consumers have been slow adapters, the excitement around this new technology has skyrocketed, as we see every day on Social Media.

According to Sprout Social’s Metaverse listening data from January 10 to March 10, 2022, there was a 102% increase in conversations about Metaverse with a 91% positive sentiment on Twitter.

And many famous businesses are already taking advantage of the Metaverse as a marketing tool. How? By creating brand activations to get ahead of the competition. Like the beginning of social media, brands joining the Metaverse want to be the first to make an appearance there, take risks and are likely to cash in. 

How to get into the Metaverse: 5 steps to find the right opportunity for your brand

1. Understand the Metaverse

You need to understand what the Metaverse is, how it works and what the industry’s predictions are before you join it. If you don’t have an excellent understanding of the Metaverse, you won’t be able to pitch or execute successful brand activations. You wouldn’t dive into a traditional campaign without any research. Right? Preparing to join the Metaverse is the same. You don’t need to be an expert, but you should be able to explain key concepts like augmented reality and interoperability. In general: get informed.

The Metaverse brings together a range of next-generation technologies. From cloud computing to artificial intelligence (AI), blockchain, cryptocurrencies, the Internet of things (IoT), virtual reality (VR), augmented reality (AR), digital twins, and adtech meaning new developments will emerge.

Keep an eye on online discussions and breaking news because like any other development, the Metaverse is constantly changing. Keep learning about other elements of the Web3/Metaverse, such as cryptocurrency and wearables, because you’re likely to hear about them again. Take a look at our article on Web3 and brands’ entry into it to help you penetrate this world further.

2. Think about whether the Metaverse is a good fit for your audience and your brand

Currently, Gen Z and Millennials are the most active participants in the Metaverse but consider other characteristics beyond age. For example, an energy drink or gaming equipment brand could benefit from a brand activation on a Metetaverse platform like Fortnite and Roblox (MMOs). Heavy gamers use energy drinks to stay alert while playing and gaming machines allow them to play comfortably, so a marketing campaign that engages this audience in the Metaverse could work.

Also, think about how your brand will align with the Metaverse in general. For example, many fashion brands have joined the Metaverse to exclusively sell digital clothing and NFTs, establishing themselves as trend leaders that offer their customer base an exclusive experience.

Many fashion brands have already entered the Metaverse

3. Answer some basic questions

Brands can use Metaverse marketing campaigns to boost engagement or sell a product or service. Do you want an exclusively virtual experience, or will you also offer real-life benefits? What do you want to achieve for your brand and how will you meet your audience where they are? Think of questions like these and brainstorm.

You might offer a collectible like an NFT, partner with a Metaverse platform to create an event, or use ads on a virtual billboard. These are some common tactics, but don’t be afraid to think outside the box.

4. Choose the right platform.

Once you’ve confirmed that Metaverse membership is a good fit for your brand and audience, choose the Metaverse platform that can help you execute your campaign in the best way. Consider which existing Metaverses allow you to connect with users in a meaningful way.

5. Enter the world of Metaverse

Now that you’ve completed the rest of the steps, it’s time to join the Metaverse. If you want to get to know the Metetaverse as a person first, explore the Metetaverse platform of your choice. Depending on the platform, it’s as simple as buying hardware or downloading software and creating an avatar.

If you’re interested in activating your brand, work with Metaverse platforms to determine how to realize your vision. You’ll need to reach out to a representative of the Metaverse platform of your choice and go from there.

How does the Metaverse work and how do I get into it?

The Metaverse is still in its early stages and interoperability remains a significant challenge. So, there is not yet a single, universal portal of entry. For now, there are multiple Metaverses that you can explore.

There are also a few technologies you can use to explore these Metaverses. These can include augmented reality wearables(XR), PCs and laptops, tablets, smartphones, public blockchain, decentralized autonomous DAOs, etc. The list goes on, and this is yet another reason why frequent research, exploration and experimentation are essential.

What do I need to enter the Metaverse?

Getting what you need to join the Metaverse is simple. Your list depends on the platform and the type of experience you are looking for. Regardless of the Metaverse you choose, you will need an avatar, which you will create when you join the community. This avatar can be made however you want. Do you want it to have wings? You can have wings!

Some Metaverse platforms, such as Fortnite, allow you to join via PC, gaming console or smartphone. Note that smartphones and tablets typically lack sufficient processing power for optimal performance. In other words, you may experience slower load times or occasional lag. Keep this in mind if you want the best possible experience.

Some Metaverses, such as Decentraland, require a digital wallet. You can obtain a digital wallet through cryptocurrency platforms like Coinbase. If you don’t have a digital wallet, you can still customize your avatar, explore, and interact with other users within the Metaverse. You just won’t be able to sell or buy items, participate in events, or earn daily rewards.
If you want a fully immersive Metaverse experience, you’ll need a handheld device, such as a virtual reality headset, or VR Headset. There are many VR headsets on the market, but the most popular is the Meta Quest 2. It allows easy access to VR games, virtual workspace, apps and more. You’ll also need the Oculus Touch Controller. This is essentially a joystick that you use to interact with objects within the Metaverse. PlayStation VR and Valve Index are also common handheld devices.

VR Headset – Meta Quest 2

Choose the right beta reverse platforms based on your audience

There are many different Metaverses to choose from. Here’s a list of popular Metaverse platforms you can use:

  • Horizon Worlds
  • Roblox
  • Fortnite
  • Decentraland
  • The Sandbox
  • Axie Infinity
  • lluvium
  • Virbela

Each of the above has its own nuances, so remember to explore some of them first so you can understand them better. Then incorporate your brand with more confidence and security.

If you want help in the process of researching and getting your brand into the Metaverse, talk to the team at Zoltar.agency to fully educate you on all things Metaverse, Web 3.0, Blockchain, Cryptos and NFTs.

With information from Sprout Social.